Monday 14 February 2011

Target Audience

Target audience

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The target audience for our thriller project is both male and females ages 15-30. Our target audience can be divided into two categories 15-20 and 20-30, because they will have different interests. Teenagers enjoy things like going out with their friends to cinema's which the older category may also enjoy, so our project would appeal to them both. However teenagers or 15-20 year olds like going out clubbing, shopping with friends, sports activities etc.
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Our thriller project conforms to the 15 classification meaning that no-one under the age of 15 can view it, because it may be found inappropriate. We feel that our target audience 15-30 allows teenagers to enjoy our film but also allows the older generation as-well, although if anyone above 30 feels they want to watch it there are no restrictions that they can not, we just feel that 20-30 year olds would enjoy it, as university students etc as-well as teens enjoy watching 'scary films'. Majority of 20-30 year olds are employed and have children perhaps so they feel a need to go out once and a while and see films at cinemas.
Our product would be enjoyed by our target audience mainly because of its genre being a psychological thrillers, we tried making it similar to other professional psychological thrillers like 'Catch me if you can', and 'Momento' which have been popular with 15-35 year olds. This is why we have tried to get our project similar to others to ensure our target audience will enjoy it.

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